Fractional Executives

Through a proprietary matching process during onboarding, we match each new business with the best-fit fractional executive for your needs.

For midsize

For startups


 yrs. experience

C-level marketer

Randy Bachman

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Leadership Roles

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Randy is a proven C-level marketing executive serving B2B and B2C financial services, professional services, insurance and private equity businesses. He spent nearly 30 years at Principal Financial Group, serving as the Chief Marketing Officer of Principal International in his final role at the organization.

He is experienced at defining and advancing the marketing vision for high-growth domestic and international businesses focused on revenue generation. He uses strategic marketing to help businesses enter new markets, harness competitive advantages, and build brand value. He designs integrated, omni-channel marketing efforts that span online, social media, print media, paid advertising, and public relations. His strategies have been proven time again to drive improved brand awareness and profitability in different market segments around the world.