Fractional Executives

Through a proprietary matching process during onboarding, we match each new business with the best-fit fractional executive for your needs.

For midsize

For startups

 yrs. experience

C-level marketer

Barry Lingelbach

Barry brings more than 20 years of leadership, operations, and product development experience to PropelDay. As a seasoned operator, he has managed businesses across FinTech, InsurTech, Healthcare and Government. Barry is a former US Army Officer.

  • 20+ years enterprise & consumer product development, operations leadership, and CX
  • Managed P&L, Operations, and Product software teams
  • Start-up and multi-industry product management and leadership experience
  • Board Director
  • MBA and West Point graduate

Barry brings more than 20 years of leadership, operations, and product development experience to PropelDay. As a seasoned operator, he has managed businesses across FinTech, InsurTech, Healthcare and Government. Barry is a former US Army Officer.

As a managing partner of PropelDay, Barry leads the company’s fractional chief operating officer (COO) and chief strategy officer (CSO) solutions, serving venture-funded startups and growing midsize companies.

Barry is also a founding partner of BlackGreyGold. BGG works with a select group of multi-national clients in the private equity space.

Prior to founding BlackGreyGold, Barry was the Vice President of Product Strategy with Comdata, a leading provider of fleet management and B2B payment solutions, where he led cross-product vision, planning and execution for the Regulatory Compliance Services product portfolio of SaaS, mobile and outsourced services.  Prior to his time at Comdata, he served as Director, Product Line Manager for Fiserv, a provider of technology solutions to the financial world, and Director roles for Product Management, Customer Experience Strategy, Client Program Management, and Business Development at Asurion, a leading provider of device insurance, warranty & support. 

Earlier roles have included Director of Product Management and Strategic Operations with CUNA Mutual, Northeast Regional Territory Manager for Boston Scientific, and Solutions Architect for Accenture, having previously achieved the rank of Captain in the US Army.

Barry is on the Board of Otoe Missouria Federal Credit Union and Slides Wizard, in addition to holding Advisory Board roles at Tekc and Fidelis Ideas.  

Barry earned a Master of Business Administration from the Olin Business School at Washington University in St. Louis and has a Bachelor of Science in Systems Engineering from the US Military Academy at West Point.