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Unlocking Leadership Excellence

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How Executive Coaching and the CliftonStrengths Assessment Drive Success


In the dynamic and ever-changing business world, leaders are increasingly facing complex challenges that require not just managerial skills but also inspirational and innovative capabilities. Propel Day, with its steadfast mission to support business leaders, consultants, and fractional executives, recognizes the critical role of targeted coaching in navigating these challenges. My own coaching and leadership experience has shown the transformative effect of harnessing leadership strengths, a process at the core of our executive coaching method.


Understanding CliftonStrengths 34 Assessment

The CliftonStrengths 34 assessment is more than just a tool; it's a pathway to uncovering the unique strengths of individuals, particularly leaders. This assessment categorizes 34 distinct strengths into four domains: executing, influencing, relationship building, and strategic thinking. In leadership roles, where the pressure to perform is high, understanding these strengths becomes crucial. This process of introspection and discovery allows leaders to recognize their innate talents, offering a roadmap to leverage these abilities for organizational success.


The Value of an External Perspective

When coaching, I've observed a common theme: internal dynamics within a company often create blind spots for even the most competent leaders. An external executive coach, especially one proficient in the CliftonStrengths 34 assessment, provides an unbiased perspective essential in these scenarios. This outside viewpoint helps in identifying hidden potential, challenging existing paradigms, and shining a light on alternative solutions. The result? Breakthroughs in leadership effectiveness, strategic thinking, and overall business strategy that might have otherwise remained undiscovered.


Why Strengths Matter: Four Fundamental Reasons for Leaders

1. Enhanced Self-Awareness: Understanding one's strengths fosters a deeper level of self-awareness, allowing leaders to operate from a position of confidence and authenticity. This self-knowledge is crucial for effective decision-making and inspiring trust among team members.

2. Increased Engagement and Productivity: Leaders who leverage their strengths tend to be more engaged and passionate about their work. This enthusiasm is contagious, leading to higher levels of team engagement and overall productivity.

3. Improved Team Dynamics: When a leader focuses on strengths, it sets a precedent for the team. It encourages team members to also recognize and utilize their strengths, leading to improved collaboration, creativity, and problem-solving.

4. Sustainable Growth and Development: Focusing on strengths allows for a more sustainable approach to personal and professional development. It's easier and more effective to build on existing strengths than to try to remedy weaknesses, leading to continuous growth and evolution as a leader. 


Focusing on Strengths to Build Momentum

Traditional leadership development often emphasizes fixing weaknesses. However, the philosophy of focusing on strengths offers a more effective approach. When leaders concentrate on their inherent strengths, they operate from a position of confidence and authenticity. This shift not only enhances their decision-making and problem-solving skills but also transforms their leadership style. In my work at Propel Day, I have seen leaders evolve by embracing their strengths, leading to significant improvements in team dynamics, employee engagement, and organizational culture. This strengths-based approach creates leaders who are not only effective but also authentic and inspiring.


Build a Stronger Leadership Team

Effective leadership is not just about the individual; it's about the team. Strengths-based coaching facilitates the development of stronger, more cohesive leadership teams. When leaders understand their own strengths and those of their team members, they can strategically align tasks and roles to optimize performance. This understanding fosters improved communication, collaboration, and trust within the team, leading to a more productive and positive workplace environment. The ripple effect of this approach is profound, affecting every level of the organization and creating a culture where each member's strengths are recognized and valued.


Case Studies: Real-World Applications

In my journey as a coach, I've worked with various leaders, each with their unique set of challenges and strengths. One such case was a VP of marketing in a mid-sized insurance company. Despite being highly skilled, she struggled with team member engagement, burnout, and strategic planning. By leveraging the CliftonStrengths assessment and focused executive coaching, we identified her dominant strengths in executing, influencing, and relationship building. By focusing her efforts to leverage these strengths, she was able to elevate her team's engagement and improve their performance.

Another instance involved a tech company executive who excelled in executing tasks but found it challenging to inspire his team. Through our coaching sessions, we developed strategies that capitalized on his executing strengths while building his influencing abilities. The result was a leader who not only delivered results but also motivated and inspired his team, driving the company to new heights.


The Propel Day Approach

At Propel Day, our approach to executive coaching is deeply rooted in the principles of the CliftonStrengths assessment. We understand that each leader is unique, and so are their professional development needs. Our coaching programs are highly personalized, aligning with each leader's strengths profile and organizational objectives. We don't just offer generic advice; we embark on a developmental journey with each leader, ensuring that their growth is aligned with their natural talents and the goals of their organization.



The role of an external executive coach, especially one equipped with the CliftonStrengths 34 assessment, is pivotal in today's complex business arena. By focusing on individual strengths and providing an outside perspective, such coaching significantly enhances leadership effectiveness and organizational success. Propel Day is committed to this approach, helping leaders not only do their best work, but also live their best lives. We encourage companies to explore the transformative potential of strengths-based executive coaching for their key leaders, as it opens the door to a more dynamic, effective, and successful future.


Want to learn how Gallup certified strengths coaching or team and executive coaching can help your leaders and organization succeed?