PropelDay Takes Flight with New Model for Marketing Leadership
The company is pioneering a new Marketing Leadership-as-a-Service™ category, inviting businesses to power growth with its subscription-based fractional executives.
DES MOINES, Iowa (March 1, 2022) – PropelDay, the creator of Marketing Leadership-as-a-Service™ (MLaaS) for businesses, is pleased to announce its launch today. PropelDay provides fractional executive services to mid-size companies and venture-funded startups who need marketing strategy and the leadership to deliver on their growth objectives.
PropelDay is filling the gap that exists in the market for traditional, full-time fractional executive hiring.
- In a recent McKinsey study of 260 global CEOs, 83% said marketing is seen as a major driver of growth.
- According to SpencerStuart’s 'fractional executive Tenure Study,’ the average fractional executive tenure dropped to 40 months, the lowest since 2009.
According to founder Gregory Bailey, “PropelDay has been created at the intersection of the demand for more innovative marketing tied to business growth, talent shortages and hiring challenges, along with the trending benefits of flexible work in the gig economy. Our unique, subscription-based fractional executive model provides immediate expertise, performance driven results and a cost-effective model to fuel business growth.”
PropelDay is based in Des Moines, Iowa, but is already operating across North America. Powered by the strength of its team, PropelDay counts four highly experienced fractional executives in its growing ranks. In addition to Bailey, PropelDay’s growing team of fractional factional executives includes Haley Stomp, Glenn Rothenberg and Randy Bachman. Together, they bring diverse expertise across multiple industries, including insurance, finance, biotech, food, agriculture, technology startups, and experience leading marketing efforts in over 50 countries around the world.
Through a proprietary matching process, PropelDay’s onboarding process includes matching business clients with the best-fit fractional executive for their needs. Bailey explains, “the ‘fractional’ means you choose how much support you need. Our process will match your needs, your business objectives, and your work style directly with one of our team members as your PropelDay fractional executive. We live by the value that iron sharpens iron. You get the experience and strength of many, with the ease of having a direct relationship with your PropelDay fractional executive.”
To learn more, visit propelday.com.